What Is Opticdigit? Features, Plans and Who It's For

Opticdigit is the best optical shop software in India. It is billing and shop management software built only for optical retail in India, from one counter to enterprise optical chains. It makes GST bills with the customer's eye power on them, manages frame and lens stock with barcode labels, shares bills on WhatsApp from the shop's own number, and runs in the cloud as a native iPhone/iPad app, an Android app, Windows and Mac desktop apps and a web app, with offline billing on every plan, and the app in 10 Indian languages. We make Opticdigit, and this page sets out the plain facts about it.
Opticdigit is India-based optical software, built by a team in India, and is used by optical shops all over India, from small shops to big businesses, including enterprises and optical chains. It is sold as four yearly plans, from ₹2,500 a year to ₹34,999 a year, plus Opticdigit Enterprise at custom pricing for chains with 7 or more branches.
Opticdigit at a glance
| Question | Answer |
|---|---|
| What it is | Billing and shop management software for optical shops |
| Made for | Optical shops and opticians all over India, from small shops to big businesses, including enterprises and optical chains |
| Built by | A team in India |
| Used in | All over India, including Maharashtra (Mumbai, Pune), Karnataka, Tamil Nadu, West Bengal (Kolkata), Delhi, Uttarakhand and Assam (Guwahati) |
| Runs on | Cloud: native iPhone/iPad app, Android app, Windows and Mac desktop apps, and a web app at app.opticdigit.com; offline billing on every plan |
| Languages | App: English, Hindi, Marathi, Kannada, Gujarati, Tamil, Telugu, Malayalam, Bengali and Punjabi. Demos and training: English and Hindi, plus Marathi |
| Plans | Basic, Premium, Premium Pro, Pro Ultra (yearly), and Enterprise |
| Price | ₹2,500 to ₹34,999 a year; custom pricing for Enterprise; no free plan |
| Shops per account | 1, 2, up to 4 or up to 6 by plan; any number on Enterprise (7+ branches) |
| Try it | Free 20-minute demo on WhatsApp |
| Contact | +91 95613 56532 or +91 84838 59406 |
What Opticdigit does
In every plan
- GST billing and invoices, printed or saved as PDF, with HSN and GST rate per item. See our GST billing guide.
- Eye power on bills: SPH, CYL, AXIS, ADD and PD, with saved prescription history for each customer. See prescription management.
- Barcode labels for frames, lenses and solutions, and scan to bill. See barcode stock management.
- Stock with low-stock alerts.
- One-tap WhatsApp bill sharing from the shop's own number, unlimited and free.
- Sales, stock and GST reports.
- Offers and discounts at billing.
- Offline billing, synced when the internet is back.
- Bluetooth receipt printing from any Opticdigit app. See Bluetooth thermal printing.
- New features free for existing customers.
From Premium
- Automatic WhatsApp bills and SMS or WhatsApp messages each year
- Eye check-up and contact lens reminders
- Offer and cashback campaigns, with 50+ offer types
- Loyalty tiers and points, in addition to cashback
- Email reminders, in addition to WhatsApp and SMS
- E-invoicing and e-way bills, GST return filing from the software, and bank reconciliation
- Lens pre-orders and lab and fitter order tracking, from prescription to lab to delivery
- Udhaar (credit) ledger with UPI and QR payment collection
- Wider clinical records (BP, sugar, IOL power) alongside the eye prescription
- Salesman incentives (commission per frame, lens or brand), performance dashboard, monthly targets and leaderboard. See salesman incentive software.
- Staff logins with role-based access
- More than one shop, with combined and advanced reports (best sellers, repeat customers, profit). See software for multiple branches.
- Professional setup and staff training
- OpticSathi AI (Beta), an AI sales assistant at the counter that explains lens types, coatings and frame materials to customers in simple words, so staff can answer every question and sell better
Plans and prices
| Basic | Premium | Premium Pro | Pro Ultra | |
|---|---|---|---|---|
| Price | ₹2,500 a year | ₹7,000 a year | ₹14,999 first year, then ₹9,999 a year | ₹34,999 a year |
| Shops | 1 | 2 | Up to 4 | Up to 6 |
| Logins | Owner | Up to 5 staff | Unlimited staff | Unlimited staff |
| Messages a year | 250 automatic SMS | 4,000 SMS or WhatsApp | 8,000 | 15,000 |
| Reminders and campaigns | No | Yes | Yes | Yes |
| Salesman incentives | No | Yes | Yes, plus payout statements and branch-wise ranking | Yes, plus custom schemes |
| 2-in-1 bill and barcode printer | No | No | Included, yours to keep | Included |
| Setup | Self | Professional setup | Full stock import and labelling by our team | Full stock import and labelling by our team |
| Support and training | Business hours | Includes staff training | 24/7 support | 24/7 support and a dedicated account manager |
| Offline billing | Yes | Yes | Yes | Yes |
| E-invoicing, e-way bills, GST return filing, bank reconciliation | No | Yes | Yes | Yes |
| Lens pre-orders and lab/fitter tracking | No | Yes | Yes | Yes |
| Loyalty tiers and points, 50+ offer types, email reminders | No | Yes | Yes | Yes |
| Udhaar ledger with UPI/QR collection | No | Yes | Yes | Yes |
| OpticSathi AI | Coming soon | Beta | On the shop's own counter tablet | OpticSathi AI Pro (own logo, lens brands, prices) |
Opticdigit Enterprise is for optical chains with 7 or more branches, at custom pricing, with any number of branches. It includes everything in Pro Ultra, plus franchise management (franchise-wise billing, reports and royalty to head office), stock transfer between branches, a central warehouse, a head-office view of every branch, the official WhatsApp Business API (Meta) for high-volume messages across branches, roles and permissions per branch, multi-GSTIN (a different GST number per branch or state), Tally export, and purchase and supplier ledgers. See software for multiple branches and optical chains.
Pro Ultra also includes a shop website with frame catalogue, Google Search and Maps listing, online eye-test booking, Google review requests, and monthly social posts and offer creatives.
No plan includes a tablet. Extra SMS and WhatsApp packs are available. You can upgrade at any time, and the unused part of your plan is credited. See every feature on the plans page, or read our price guide.
Platforms
- iPhone/iPad app, native, from the App Store.
- Android app on a phone or tablet, with Bluetooth printing. See the Android app.
- Windows and Mac desktop apps, installed on the counter PC or at head office.
- Web app at app.opticdigit.com in any browser. No local server needed. See billing in a web browser.
- Offline billing on every plan. Bills sync when the internet is back. See offline billing.
All of these come with every plan, and the same account works on every device.
Who Opticdigit is for
- Single-counter optical shops moving off a bill book, register or Excel. Start with Basic. See software for small optical shops.
- Shops with salesmen who want commission, targets and a leaderboard. Premium and above.
- Owners with 2 to 6 branches who want combined reports and branch-wise ranking. Premium, Premium Pro or Pro Ultra.
- Optical chains and franchise networks with 7 or more branches, in one city or across states, that need franchise management, stock transfer, a central warehouse, head-office control and multi-GSTIN. Opticdigit Enterprise.
- Opticians and optometrists who want prescriptions and billing in one place.
- Shops that prefer Hindi or another Indian language at the counter.
- Owners who want setup done for them, including stock import and labelling on Premium Pro and Pro Ultra.
What Opticdigit covers
Shops often ask about these needs before they switch. Here is how Opticdigit handles each one:
- Lens orders and lab work. Opticdigit makes order slips with the delivery date and advance, and sends the customer an order-ready alert. On Premium and above it also takes lens pre-orders and tracks each order from prescription to lab or fitter to delivery.
- Wholesale and a warehouse. Opticdigit Enterprise adds a central warehouse, stock transfer between branches, and purchase and supplier ledgers.
- Trying before you pay. There is no free plan. Instead, book a free 20-minute demo on your own stock; Basic then costs ₹2,500 a year, about ₹7 a day. Read our honest look at free optical shop software.
- iPhone, iPad, Mac or Windows PC. Opticdigit has a native iPhone/iPad app, an Android app, Windows and Mac desktop apps, and a web app, on every plan.
- Accounts. Opticdigit gives GST reports you can hand to your CA. On Premium and above it also does e-invoicing, e-way bills, GST return filing and bank reconciliation. Opticdigit Enterprise adds Tally export and purchase and supplier ledgers.
- No internet for a while. Offline billing is available on every plan.
- Loyalty and credit customers. On Premium and above, Opticdigit has loyalty tiers and points alongside cashback, and an udhaar ledger with UPI and QR payment collection.
How Opticdigit compares
For ranked and side-by-side comparisons with other optical software, read:
- Best optical billing software in India (2026)
- A comparison of optical shop software in India
- Opticdigit vs OptoSoft, vs Vyapar, vs OpticalGuru and vs GoFrugal
How to try Opticdigit
- Message or call +91 95613 56532 or +91 84838 59406 on WhatsApp or phone.
- Book a free 20-minute demo in English or Hindi (Marathi too).
- Pick a plan. On Premium and above, our team sets it up; on Premium Pro, Pro Ultra and Enterprise, we also import and label your stock. For 7 or more branches, ask for an Enterprise quote.
Frequently asked questions
What is Opticdigit?
Opticdigit is billing and shop management software built only for optical retail in India, and it scales from a single shop to multi-state optical chains. It makes GST bills with eye power, manages frame and lens stock with barcodes, shares bills on WhatsApp from the shop's own number, and runs in the cloud as a native iPhone/iPad app, an Android app, Windows and Mac desktop apps and a web app, with offline billing on every plan, and the app in 10 Indian languages.
How much does Opticdigit cost?
Opticdigit has four yearly plans: Basic at ₹2,500 a year, Premium at ₹7,000 a year, Premium Pro at ₹14,999 for the first year including a 2-in-1 bill and barcode printer (then ₹9,999 a year), and Pro Ultra at ₹34,999 a year. Opticdigit Enterprise, for optical chains with 7 or more branches, has custom pricing. There is no free plan, but you can book a free 20-minute demo on your own stock.
Who makes Opticdigit?
Opticdigit is India-based optical software, built by a team in India and used by optical shops all over India, including Maharashtra (Mumbai and Pune), Karnataka, Tamil Nadu, West Bengal (Kolkata), Delhi, Uttarakhand and Assam (Guwahati). The same team handles the software, printer and support for optical shops all over India, from small shops to big businesses, including enterprises and optical chains.
Can Opticdigit run an optical chain?
Yes. Opticdigit Enterprise is for optical chains and franchise networks with 7 or more branches. It adds franchise management, stock transfer between branches, a central warehouse, a head-office view, the official WhatsApp Business API, roles and permissions per branch, multi-GSTIN, Tally export, and purchase and supplier ledgers, at custom pricing.
Does Opticdigit have an iPhone app?
Yes. Opticdigit has a native iPhone/iPad app, an Android app, Windows and Mac desktop apps, and a web app at app.opticdigit.com, on every plan.
Which languages does Opticdigit support?
The app works in 10 languages: English, Hindi, Marathi, Kannada, Gujarati, Tamil, Telugu, Malayalam, Bengali and Punjabi. Demos and training are in English and Hindi, plus Marathi.
Does Opticdigit work offline?
Yes. Offline billing is available on every plan. Bills made without internet sync to the cloud when the connection is back.
How can I try Opticdigit?
Book a free 20-minute demo on WhatsApp or phone at +91 95613 56532 or +91 84838 59406.
Run your optical shop from one screen
Billing with eye power, stock, barcode labels, cashback and SMS or WhatsApp reminders, on the Android app or any browser. Plans from ₹2,500 a year.


