NEW PLANSPlans from ₹2,500 a year. New features reach existing customers free.See plans →
PACKAGES

Pick what your counter needs.

Billing, barcodes, stock and customer records come in every package. Choose how much you want us to set up and run for you. New features reach existing customers free.

iPhone, Android, Windows, Mac + web10 Indian languagesGST-ready bills1 shop to enterprise chains

Basic

Everything to run one shop on one screen. Made for shops getting started.

₹2,500/ year

About ₹208 a month · less than ₹7 a day

Messages / year250 SMS
Shops1
Staff loginsOwner only
Start with Basic
What you get
GST billing & invoicesCreate GST bills in seconds, then print or save them as PDF.
Barcode stock labellingLabel frames, lenses and solutions, then scan to bill.
Stock with low-stock alertsSee what is on the shelf and get warned before it runs out.
Customer & Rx historyEvery prescription and purchase saved against the customer.
Share bills on WhatsAppOne tap sends the bill PDF from your own number. Unlimited and free.
250 automatic SMS a yearBill confirmations and order-ready texts, sent for you.
Bluetooth receipt printingPrint receipts straight from any Opticdigit app.
iPhone, Android, Windows & Mac appsNative apps on every device, plus the web app.
Offline billingKeep billing without internet; it syncs when you're back online.
Sales, stock & GST reportsDaily sales, stock value and GST summaries for filing.
Offers & discountsApply discounts and offers right on the billing screen.
1 shop, owner loginEverything for a single shop and counter.
Business-hours supportCall or WhatsApp us during shop hours.
OpticSathi AIComing soonAI sales assistant that explains lenses, coatings and frame materials to customers. Coming to Basic.

Premium

Bring customers back without lifting a finger, and reward the staff who sell.

₹7,000/ year

About ₹583 a month · ₹19 a day

Messages / year4,000 SMS or WhatsApp
Shops2 (1 + 1)
Staff loginsUp to 5
Choose Premium
Everything in Basic, plus
4,000 SMS or WhatsApp a yearUpgradedUse them in any mix for bills, alerts, reminders and offers.
Bills sent on WhatsApp automaticallyThe bill reaches the customer's WhatsApp without a tap from you.
Eye-check & lens remindersCustomers are reminded when an eye test or contact lenses are due.
Offer & cashback campaignsSend festival greetings and offers to all or selected customers.
E-invoicing & e-way billsGenerate GST e-invoices and e-way bills from the bill.
GST filing & bank reconciliationFile GST returns and match payments with your bank.
Lens & lab order trackingLens pre-orders and fitter and lab status, from prescription to delivery.
Clinical recordsBP, sugar and IOL power alongside the eye prescription.
Loyalty tiers & 50+ offer typesPoints, tiers and more than 50 kinds of offers, alongside cashback.
Email remindersReminders and offers by email, as well as SMS and WhatsApp.
Udhaar ledger & UPI collectionTrack credit customers and collect dues by UPI or QR.
Salesman incentivesSet commission per frame, lens or brand. Earnings add up with every bill.
Salesman performanceEach person's sales, number of bills, average bill value and upsells.
Monthly targets & leaderboardSet targets for each salesperson and see who is leading across both shops this month.
Staff logins (up to 5)Each staff member gets a login with role-based access.
Staff trainingOur team trains your staff in the shop or over a call.
2 shops (1 + 1)UpgradedYour shop plus one more branch on the same account.
Combined reports across shopsSales and stock for both shops together, or one at a time.
Advanced reportsBest sellers, repeat customers and profit by product.
Professional setupWe set up your shop, products, bill format and message templates.
OpticSathi AIBetaAI sales assistant at the counter. It explains lens types, coatings and frame materials in simple words, so your staff answer every question and sell with confidence.
BEST VALUE

Premium Pro

Software, hardware and support in one box. We deliver it and set it up.

₹14,999/ first year

Printer included · renews at ₹9,999

Messages / year8,000 SMS or WhatsApp
ShopsUp to 4
Staff loginsUnlimited
Get Premium Pro
Everything in Premium, plus
8,000 SMS or WhatsApp a yearUpgradedDouble Premium, for busy counters and branches.
Up to 4 shopsUpgradedRun four branches from one account.
Unlimited staff loginsUpgradedAdd every staff member across all your shops.
Incentive payout statementsA monthly statement for each salesperson, ready to pay.
Branch-wise salesman rankingCompare branches side by side, with each branch's salespeople and targets.
2-in-1 printer, deliveredOne printer for bills and barcode labels. Yours to keep.
Barcode rolls & stickersA starter pack of label rolls and stickers comes with the printer. Refills available anytime.
Stock import & labellingOur team enters your full stock and labels it for you.
24/7 supportUpgradedReach us any time on call or WhatsApp.
OpticSathi AI on your counter tabletBetaRuns on your own tablet, so customers explore lens and frame options with the AI while your staff close the sale.

Pro Ultra

Get found online and grow beyond walk-ins. We run your online presence.

₹34,999/ year

Website, Google & marketing done for you

Messages / year15,000 SMS or WhatsApp
ShopsUp to 6
Staff loginsUnlimited
Talk to us
Everything in Premium Pro, plus
15,000 SMS or WhatsApp a yearUpgradedEnough for campaigns, reviews and reminders across every shop.
Up to 6 shopsUpgradedRun six branches from one account.
Custom incentive schemesSlabs, bonuses and brand-wise schemes, set up by your account manager.
Your own shop websiteA website with your frame catalogue, built and hosted for you.
Google Search & Maps listingSet up and kept current, so nearby customers find your shop.
Online eye-test bookingCustomers book appointments from your website or Google listing.
Google review requestsCustomers are asked for a Google review after each sale.
Social posts & offer creativesReady-to-post designs for your shop, every month.
OpticSathi AI ProBetaOpticSathi AI with your logo, your lens brands and your prices.
Dedicated account managerOne person who knows your shops and handles your requests.
ENTERPRISE

Running 7 or more branches? Opticdigit Enterprise.

For optical chains in one city or across many states. Everything in Pro Ultra, plus the controls a head office needs. Priced to the size of your chain.

Any number of branches on one account
Franchise management: franchise-wise billing, reports and royalty to head office
Stock transfer between branches and a central warehouse
Head-office view of sales, stock and staff in every branch
Official WhatsApp Business API for high-volume messages
Roles and permissions for each branch
A separate GSTIN for each branch or state
Tally export, and purchase and supplier ledgers
Dedicated account manager, setup and staff training
Talk to us about EnterpriseEverything about Enterprise →

Yearly billing. Premium Pro's first-year price includes the printer, which is yours to keep, so it renews at ₹9,999. Need more messages? Extra SMS and WhatsApp packs are available anytime.

IN EVERY PLAN

Bill on the counter. On their WhatsApp in one tap.

Tap the WhatsApp button after billing and the invoice PDF opens in your own WhatsApp, ready to send. Your customer gets a clean GST bill with their prescription, and your shop name stays in their chats.

No paper bills lost, no reprints
Send order-ready updates the same way
Works from every Opticdigit app and the web
Doesn't use your plan's message allowance
Invoice #OD-1042PAID
Customer · Priya Deshmukh
Frame · Rimless titanium₹2,400
Lens · Blue Cut + ARC₹1,800
GST 5%₹210
Total₹4,410
PrintDownload PDF

Compare plans

Every feature, side by side.

Basic
Premium
Premium Pro
Pro Ultra
Plan
Price
₹2,500 / yr
₹7,000 / yr
₹14,999 first yr
₹34,999 / yr
Shops on one account
1
2 (1 + 1)
Up to 4
Up to 6
Messages included per year
250 SMS
4,000 SMS or WhatsApp
8,000 SMS or WhatsApp
15,000 SMS or WhatsApp
Shop software
GST billing & invoices
Barcode stock labelling
Stock, inventory & low-stock alerts
Customer & Rx history
iPhone, Android, Windows & Mac apps · Web
Offline billing
Offers & discounts at billing
Sales, stock & GST reports
Advanced reports (best sellers, profit, repeat customers)
—
Combined reports across shops
—
Clinical records (BP, sugar, IOL power)
—
E-invoicing & e-way bills
—
GST return filing & bank reconciliation
—
Lens pre-orders & lab tracking
—
Udhaar ledger & UPI collection
—
Staff & salesman incentives
Staff logins with role-based access
—
Up to 5
Unlimited
Unlimited
Salesman incentives (commission per item or brand)
—
Salesman performance dashboard
—
Monthly targets & leaderboard
—
Staff training by our team
—
Incentive payout statements
—
—
Branch-wise salesman ranking
—
—
Custom incentive schemes
—
—
—
Customer messaging
WhatsApp bill sharing from your number
Automatic SMS (bill, order-ready)
Automatic WhatsApp messages & bills
—
Reminders, offer & cashback campaigns
—
Email reminders
—
Loyalty tiers & points
—
50+ offer types
—
Google review requests
—
—
—
OpticSathi AI (Beta)
AI sales assistant for lenses, coatings & frame materials
Soon
OpticSathi AI Pro (your brand & prices)
—
—
—
Hardware & support
2-in-1 bill + barcode printer
—
—
Barcode rolls & stickers (starter pack)
—
—
Professional setup
—
Support
Business hours
Business hours
24/7
24/7 + account manager
Online presence
Shop website with frame catalogue
—
—
—
Google Search & Maps listing
—
—
—
Online appointment booking
—
—
—
Monthly social posts & creatives
—
—
—

Questions shop owners ask

Everything about Opticdigit, its plans and how it compares.

About Opticdigit

What is Opticdigit?

Opticdigit is optical retail software made for optical shops and optical chains in India. It handles GST billing, barcode stock for frames and lenses, customer prescriptions, WhatsApp bills, salesman incentives and multi-branch reports, and for chains, stock transfer, a central warehouse, the official WhatsApp Business API and a GSTIN per branch. It runs on iPhone, Android, Windows and Mac apps and in any web browser, and it works offline on every plan.

How is Opticdigit different from general billing software?

General billing apps treat a frame or a lens like any other item. Opticdigit is built around optical work: prescription (Rx) history for every customer, barcode labels for frames, lenses and solutions, eye-check and contact lens reminders, and OpticSathi AI, an AI sales assistant that explains lenses, coatings and frame materials to customers at the counter.

Who is Opticdigit for?

Every size of optical business: single shops, opticians and optometrists, growing businesses with 2 to 6 branches, and optical chains with 7 or more branches on Enterprise. Plans start at ₹2,500 a year, and the same software grows with you from one counter to a multi-state chain.

Which languages is Opticdigit available in?

The app is available in 10 languages: English, Hindi, Marathi, Kannada, Gujarati, Tamil, Telugu, Malayalam, Bengali and Punjabi. Our team gives demos and staff training in English, Hindi and Marathi.

Why do optical shops choose Opticdigit?

Opticdigit is the best optical shop software in India because it is made only for optical retail, it starts at ₹2,500 a year and scales to Enterprise for chains, WhatsApp is built in (from your own number, or the official WhatsApp Business API on Enterprise), salesman incentives are built in, and our team sets it up and trains your staff. New features reach existing customers free.

Is Opticdigit available all over India?

Yes. Optical shops all over India use Opticdigit, from small shops to big businesses, enterprises and optical chains. The app works in English, Hindi and 8 more Indian languages, and we set it up and train your staff wherever your shop is.

Plans & pricing

How much does Opticdigit cost?

Basic is ₹2,500 a year. Premium is ₹7,000 a year. Premium Pro is ₹14,999 for the first year, including a printer, and renews at ₹9,999. Pro Ultra is ₹34,999 a year. Enterprise, for chains with 7 or more branches, is priced to your chain.

Which plan should I choose?

Choose Basic for one shop getting started. Choose Premium to bring customers back with automatic messages and to run salesman incentives across 2 shops. Choose Premium Pro for the 2-in-1 printer, 24/7 support and up to 4 shops. Choose Pro Ultra for a shop website, Google listing and marketing done for you, across up to 6 shops. Choose Enterprise if you run 7 or more branches and need stock transfer, a central warehouse, the official WhatsApp Business API and a GSTIN per branch.

How do multiple shops work?

Premium covers your shop plus one more (1 + 1 = 2 shops). Premium Pro covers up to 4 shops and Pro Ultra up to 6, all on one account with combined reports. Enterprise covers any number of branches, with stock transfer between them, a central warehouse and a head-office view.

Can I upgrade later?

Anytime. The unused part of your current plan is credited against the new plan's price.

Will I get new features?

Yes. Features we add to your plan reach you free, with no reinstall.

Is there a limit on the number of branches?

No. Pro Ultra covers up to 6 shops, and Opticdigit Enterprise covers any number of branches, with stock transfer, a central warehouse, a head-office view and a GSTIN per branch.

Do you support franchise networks?

Yes. Opticdigit Enterprise includes franchise management, with franchise-wise billing, reports and royalty to head office.

Messages & WhatsApp

How many messages are included?

Basic includes 250 SMS a year. Premium includes 4,000 SMS or WhatsApp messages, Premium Pro 8,000 and Pro Ultra 15,000 a year, used in any mix.

Which WhatsApp number sends the bill?

Your own. The bill opens in your WhatsApp, so customers see your shop's name and reply to you directly.

What counts against my message allowance?

Messages Opticdigit sends for you: bill confirmations, order-ready alerts, reminders, offers and Google review requests. One-tap sharing from your own WhatsApp doesn't count.

What if I use up my messages?

Top up with an extra SMS or WhatsApp pack anytime. Billing keeps working either way.

Staff & salesman incentives

How are salesman incentives calculated?

Set a commission per frame, lens or brand. Every bill is linked to the salesperson, so earnings and performance update as they sell.

Can I track each salesperson's performance?

Yes, from Premium. You see each person's sales, number of bills, average bill value and upsells, with monthly targets and a leaderboard. Premium Pro adds monthly payout statements and branch-wise ranking.

Can staff see only what they need?

Yes. From Premium, each staff member gets their own login with role-based access, so you decide who can see reports, prices and stock.

Setup, devices & support

Does it work without internet?

Yes, on every plan. Keep billing without internet, and everything syncs when you're back online.

Which devices does Opticdigit run on?

iPhone, iPad, Android, Windows and Mac apps, and any web browser. Print bills and barcode labels with a Bluetooth printer, or with the 2-in-1 printer included in Premium Pro.

Do you set it up for me?

Premium and above include professional setup of your shop, products, bill format and message templates. Premium Pro adds full stock import and labelling by our team. Staff training is included from Premium.

What support do I get?

Business-hours support on Basic and Premium, 24/7 support on Premium Pro, and 24/7 support with a dedicated account manager on Pro Ultra.

Can I see a demo first?

Yes. Book a free 20-minute demo in English, Hindi or Marathi, or message us on WhatsApp at +91 84838 59406.

Can eye clinics and optometrists use Opticdigit?

Yes. Every refraction is saved with the bill and the date, so each customer's full refraction history is one search away, and the clinic's optical store gets billing, lens orders, stock and reminders in the same system.

See Opticdigit running in your shop

A free 20-minute demo in English, Hindi or Marathi.

WhatsApp usBook a free demo
Book a free demoCall