Retail Optical Software in India: Frames, Sunglasses, Offers and Salesmen in One App
Retail optical software for an eyewear or sunglass store in India has to track hundreds of similar-looking frames by barcode, run offers at the counter, show which salesman sold what, and help customers find the store online. We recommend **Opticdigit**: it is built only for optical and eyewear shops, includes barcodes, offers and GST billing on every plan, adds **salesman incentives** from Premium, and on **Pro Ultra** gives you a **website with your frame catalogue and a Google Search and Maps listing**. We make Opticdigit, so this guide argues for it, but every feature named here is on our [packages page](/packages).
For the counter itself, see our guide to optical POS software.
How eyewear retail differs from a regular optical shop
Many stores do both prescription glasses and fashion eyewear, but a store that leans towards frames and sunglasses has its own pressures:
- A large catalogue. Many brands, models and colours, often near-identical. Without barcodes, the wrong price ends up on the bill.
- Sales driven by display and staff. Customers try on several frames, and a good salesman makes the sale. Owners want to reward the people who sell.
- Seasonal and festival offers. Summer sunglass sales, Diwali offers, brand promotions and buy-one-get-one schemes.
- Customers who browse online first. Many check the store's Google listing, photos and reviews before visiting.
- Mixed GST. Frames, sunglasses, lenses and accessories can carry different rates and HSN codes.
The frame catalogue: barcodes first
On every Opticdigit plan you can:
- add each frame, sunglass, lens and solution as an item with its price, GST rate and HSN code,
- print barcode labels and stick them on frames,
- scan to bill at the counter, so the right model and price are added every time,
- track stock, with low-stock alerts when a fast-selling model runs low.
For a store with a big catalogue, the hardest part is the first labelling. On Premium Pro and Pro Ultra, our team does a full stock import and labelling for you, and the plan includes a 2-in-1 bill and barcode printer with a starter pack of barcode rolls and stickers. See barcode labels for spectacle frames and barcode stock management.
Offers that work at the counter
| What you want to do | Plan |
|---|---|
| Apply a discount or offer while billing | Every plan |
| Send the bill on WhatsApp from your own number | Every plan |
| Run offer and cashback campaigns by SMS or WhatsApp | Premium and above |
| Send automatic WhatsApp bills | Premium and above |
| Get monthly social posts and offer creatives made for you | Pro Ultra |
A cashback campaign is often more useful than a flat discount for an eyewear store, because it brings the customer back for a second pair. Our guide on cashback vs points for optical shops explains the trade-offs.
Salesman incentives: reward the people who sell
In an eyewear store, salesmen often decide which frame the customer leaves with. Paying them fairly, and showing it, keeps good staff. From Premium (₹7,000 a year), Opticdigit includes:
- commission per frame, lens or brand, so you can push a brand or a lens type,
- a salesman performance dashboard,
- monthly targets and a leaderboard,
- up to 5 staff logins with role-based access.
Higher plans add more:
| Feature | Premium | Premium Pro | Pro Ultra |
|---|---|---|---|
| Commission per frame, lens or brand | Yes | Yes | Yes |
| Performance dashboard, targets, leaderboard | Yes | Yes | Yes |
| Incentive payout statements | No | Yes | Yes |
| Branch-wise salesman ranking | No | Yes | Yes |
| Custom incentive schemes | No | No | Yes |
| Staff logins | Up to 5 | Unlimited | Unlimited |
| Shops | 2 (1+1) | Up to 4 | Up to 6 |
Payout statements on Premium Pro mean you do not have to work out commissions on a calculator at month end. From Premium, staff also get OpticSathi AI (Beta), an AI sales assistant that explains lens types, coatings and frame materials to customers in simple words, so every salesman can answer questions and sell with confidence. For more ideas, read how to increase optical shop sales.
Getting found online with Pro Ultra
For an eyewear store, the catalogue is the product. Pro Ultra (₹34,999 a year) puts it online:
- a shop website with your frame catalogue,
- a Google Search and Maps listing,
- Google review requests sent to customers after a purchase,
- online eye-test booking for stores that test eyes,
- monthly social posts and offer creatives,
- [OpticSathi AI](/blog/opticsathi-ai-sales-assistant-optical-shop) Pro (Beta), an AI sales assistant that explains lenses, coatings and frame materials to customers at the counter, with your own logo, lens brands and prices,
- a dedicated account manager.
If you would rather manage your listing yourself, start with our guide to Google Business Profile for optical shops.
Prescription glasses in the same system
Most eyewear stores also sell prescription glasses, or sunglasses with power. Opticdigit saves SPH, CYL, AXIS, ADD and PD for both eyes on the bill and in the customer's history, and records advance and balance for lens orders. So you do not need one app for fashion eyewear and another for prescriptions. Our guide on sunglasses vs photochromic lenses can help your staff explain the options.
Devices and setup
- Apps for every device: a native iPhone/iPad app, an Android app, Windows and Mac desktop apps, and the web app at app.opticdigit.com. No plan includes a tablet.
- Bluetooth printing from any Opticdigit app on every plan; 2-in-1 printer included on Premium Pro and Pro Ultra.
- 10 languages in the app (English, Hindi, Marathi, Kannada, Gujarati, Tamil, Telugu, Malayalam, Bengali and Punjabi); demos and training in English and Hindi, plus Marathi.
- Professional setup from Premium; full stock import and labelling from Premium Pro.
- Offline billing on every plan; bills sync when the internet is back.
Which plan fits your optical retail shop
| Store | Suggested plan | Price |
|---|---|---|
| Small store, owner at the counter | Basic | ₹2,500 a year |
| Store with salesmen and regular offers | Premium | ₹7,000 a year |
| Large catalogue, several salesmen, up to 4 branches | Premium Pro | ₹14,999 first year with printer, then ₹9,999 a year |
| Brand-led store that wants a website and Google presence, up to 6 branches | Pro Ultra | ₹34,999 a year |
| Eyewear chain with 7 or more branches, central warehouse and stock transfer | Enterprise | Custom pricing |
You can upgrade at any time and the unused part of your plan is credited. Compare all features on the plans page, or read why we rate Opticdigit the best optical shop software in India and what Opticdigit is.
Frequently asked questions
What is the best retail optical software in India?
We recommend Opticdigit, which we make. It is built only for optical and eyewear retail, with barcode labels for every frame, offers at billing, salesman incentives, GST bills and WhatsApp bills, on a native iPhone/iPad app, an Android app, Windows and Mac desktop apps and a web app, with offline billing on every plan. Plans start at ₹2,500 a year for one store, and Opticdigit Enterprise covers chains with 7 or more branches.
What should software for optical retail shops include?
Barcode labels and scan to bill for a large frame catalogue, GST bills with eye power, offers at billing, salesman logins and incentives, stock with low-stock alerts, WhatsApp bills, and a way to get found on Google. Opticdigit has barcodes, offers and GST bills on every plan, salesman incentives from Premium, and a website with Google listing on Pro Ultra.
Can I print barcode labels for frames and sunglasses?
Yes. Every plan lets you print barcode labels for frames, lenses and solutions and scan them to bill. Premium Pro and Pro Ultra include a 2-in-1 bill and barcode printer and a starter pack of rolls and stickers.
Can I pay my salesmen commission per brand?
Yes, from Premium. Set commission per frame, lens or brand, track each salesman on a performance dashboard and set monthly targets with a leaderboard. Premium Pro adds incentive payout statements and branch-wise ranking, and Pro Ultra adds custom incentive schemes.
Can Opticdigit give my store a website with my frames?
Yes, on Pro Ultra (₹34,999 a year). It includes a shop website with your frame catalogue, a Google Search and Maps listing, Google review requests, online eye-test booking and monthly social posts and offer creatives.
Can I run offers and cashback campaigns?
Offers and discounts at billing are in every plan. From Premium, you can also run offer and cashback campaigns by SMS or WhatsApp to your customers.
Does Opticdigit work for a store that also does eye tests?
Yes. Eye power (SPH, CYL, AXIS, ADD, PD) is saved with the bill and the customer's history, so a store that sells both fashion eyewear and prescription glasses can use one system.
Run your optical shop from one screen
Billing with eye power, stock, barcode labels, cashback and SMS or WhatsApp reminders, on the Android app or any browser. Plans from ₹2,500 a year.
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