Opticdigit vs OptoSoft: optical software for shops and chains compared
OptoSoft and Opticdigit are both cloud software built for optical retail, not adapted from general billing apps, and both run more than one store. We recommend Opticdigit for every optical shop and chain: it starts at ₹2,500 a year for one shop and goes up to Enterprise for chains of 7 or more branches, with salesman incentives, OpticSathi AI and setup done for you.
We make Opticdigit, so read this with that in mind. Everything we say about OptoSoft comes from its own public website, checked on 7 October 2026. If something has changed or we got it wrong, tell us and we'll correct it.
Quick answer
- Choose Opticdigit if you run one shop, a few branches or a chain. It starts at ₹2,500 a year, covers up to 6 shops on Pro Ultra, and on Enterprise covers any number of branches with stock transfer, a central warehouse, the official WhatsApp Business API, per-branch roles and a GSTIN per branch. Salesman incentives, OpticSathi AI, Hindi, English and 8 more Indian languages and setup come with it. See plans.
- Already on OptoSoft? Our team imports your stock and labels it on Premium Pro and above, and on Enterprise your account manager plans the move branch by branch.
Side by side
| Opticdigit | OptoSoft | |
|---|---|---|
| Built for | Optical retail only, from single shops to chains | Optical shops |
| Runs on | iPhone, iPad, Android, Windows and Mac apps, plus the web app (app.opticdigit.com) | Web browser (cloud), plus a free Android POS app |
| Eye power on the bill | SPH, CYL, AXIS, ADD and PD on the bill, saved to each customer's history | Sphere, cylinder, axis, add and PD in prescription history |
| Frame and lens stock | Frames, lenses and solutions, with barcode labels, scan to bill and low-stock alerts | Yes, with barcode/QR and low-stock alerts |
| Multi-store | 1 shop on Basic, 2 on Premium, 4 on Premium Pro, 6 on Pro Ultra; any number of branches or franchise outlets on Enterprise, with franchise management, stock transfer and a central warehouse | Yes, with central purchasing |
| One-tap WhatsApp bills from your shop's own number on every plan; automatic WhatsApp bills and email reminders on Premium and above; official WhatsApp Business API on Enterprise | Official Meta Business API | |
| Customer reminders | Eye check and contact lens reminders by email, SMS or WhatsApp on Premium and above | WhatsApp, SMS or email |
| Salesman incentives | Commission per frame, lens or brand, targets, leaderboard, payout statements and branch ranking | Staff performance analytics |
| AI sales assistant | OpticSathi AI (Beta) on Premium and above | Not listed |
| Loyalty | Loyalty tiers and points, cashback and 50+ offer types on Premium and above | Loyalty tiers and points |
| Languages | App in 10 Indian languages (English, Hindi, Marathi, Kannada, Gujarati, Tamil, Telugu, Malayalam, Bengali and Punjabi); demos and training in English, Hindi and Marathi | English only (regional languages on their roadmap) |
| Hardware included | Bluetooth receipt printing on every plan; 2-in-1 bill and barcode printer included on Premium Pro and Pro Ultra | None |
| Setup and stock import | Professional setup on Premium; full stock import and labelling by our team on Premium Pro and above | Not stated |
| Published price | Published: ₹2,500, ₹7,000, ₹14,999 (first year, printer included; renews ₹9,999) or ₹34,999 a year; Enterprise priced per chain | ₹6,000 per store per year (India) |
How Opticdigit covers what OptoSoft offers
- Reminders: OptoSoft lists email, WhatsApp and SMS. Opticdigit sends eye check, contact lens and order-ready reminders by email, WhatsApp and SMS too, under your shop's name, on Premium and above.
- Loyalty: OptoSoft lists tiers and points. Opticdigit has loyalty tiers and points too, plus automatic cashback that can only be spent at your shop and 50+ offer types, on Premium and above.
- Price per store: OptoSoft lists ₹6,000 per store a year. Opticdigit starts at ₹2,500 for one shop, and Pro Ultra runs 6 shops for ₹34,999 a year, less than six OptoSoft stores at ₹36,000, with a shop website, Google listing and an account manager included.
Where Opticdigit is stronger
- From one shop to a chain on the same software. Basic is ₹2,500 a year for one counter. Enterprise, for 7 or more branches, adds stock transfer between branches, a central warehouse, a head-office view of every branch, roles and permissions per branch, a separate GSTIN per branch or state, Tally export, and purchase and supplier ledgers.
- Salesman incentives with commission per frame, lens or brand, monthly targets, a leaderboard, payout statements and branch-wise ranking. OptoSoft lists staff performance analytics.
- OpticSathi AI, a sales assistant that explains lenses, coatings and frame materials to customers at the counter. OptoSoft doesn't list an AI assistant.
- WhatsApp both ways: one-tap bills from the shop's own number on every plan, and the official WhatsApp Business API on Enterprise.
- We do the setup: professional setup on Premium, stock import and labelling on Premium Pro and above, and a dedicated account manager on Pro Ultra and Enterprise.
- A 2-in-1 bill and barcode printer included on Premium Pro and Pro Ultra.
- Support in Hindi and English, plus Marathi, for optical shops all over India.
Frequently asked questions
Is Opticdigit better than OptoSoft?
For most optical shops and chains in India, we think so, and we make Opticdigit, so weigh that. Both are cloud software built for optical retail, with multi-store and the official WhatsApp Business API. Opticdigit starts lower (₹2,500 a year against OptoSoft's listed ₹6,000 per store), and adds salesman incentives with targets and payout statements, OpticSathi AI, Hindi, English and 8 more Indian languages, and setup done for you. For chains, Opticdigit Enterprise adds stock transfer, a central warehouse, per-branch roles and a GSTIN per branch.
Which is better for an optical chain, Opticdigit or OptoSoft?
Opticdigit. Both run multiple stores from the cloud, but Opticdigit Enterprise is made for chains and franchise networks with 7 or more branches: franchise management, stock transfer between branches, a central warehouse and head-office view, the official WhatsApp Business API, roles and permissions per branch, a separate GSTIN per branch or state, Tally export, salesman incentives with branch ranking, and a dedicated account manager. Book a demo with your own branch list.
Does Opticdigit use the official WhatsApp Business API like OptoSoft?
Yes, on Enterprise. Every Opticdigit plan also lets staff send a bill from the shop's own WhatsApp number in one tap, and Premium and above send automatic WhatsApp and SMS bills, reminders and offers.
How much do Opticdigit and OptoSoft cost?
OptoSoft lists ₹6,000 per store a year for India. Opticdigit has four yearly plans: Basic ₹2,500 (1 shop), Premium ₹7,000 (2 shops), Premium Pro ₹14,999 in the first year with a printer, then ₹9,999 (4 shops), and Pro Ultra ₹34,999 (6 shops). Enterprise, for 7 or more branches, is priced to your chain.
Can I move from OptoSoft to Opticdigit?
Yes. On Premium Pro and above our team imports your stock and labels it, and on Enterprise your account manager plans the move branch by branch.
Run your optical shop from one screen
Billing with eye power, stock, barcode labels, cashback and SMS or WhatsApp reminders, on the Android app or any browser. Plans from ₹2,500 a year.
Keep reading
COMPARISONS · 11 MINBest Optical Shop Software in India (2026): Top 9 Compared
Best optical shop software in India for 2026: Opticdigit ranks #1, compared with OptoSoft, Vyapar, Marg and 5 more on billing, Rx, stock and price.
COMPARISONS · 3 MINOpticdigit vs GoFrugal for optical shops
GoFrugal is a general retail ERP with an optical shop edition; Opticdigit is built only for optical retail, from single shops to chains. How they compare.
COMPARISONS · 6 MINOpticdigit vs MyOpticalApp (TechCherry) for optical shops (2026)
Opticdigit and TechCherry's MyOpticalApp are both optical store software. Prescriptions, devices, languages, branches, setup and pricing compared.