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Opticdigit vs GoFrugal for optical shops

Published 7 October 2026 · 3 min read · By Sanket A

GoFrugal is a retail ERP used across many trades, with an edition for optical shops. Opticdigit is built only for optical retail, so we recommend it for single shops, growing branches and, on Enterprise, chains of 7 or more branches.

We make Opticdigit, so read this with that in mind. Everything we say about GoFrugal comes from its own public website, checked on 7 October 2026. If something has changed or we got it wrong, tell us and we'll correct it.

Quick answer

Choose Opticdigit if you want software made only for optical retail, at any size: eye power on every bill, customer reminders, cashback and salesman incentives, with published prices from ₹2,500 a year. Chains get Enterprise, with stock transfer, a central warehouse, head-office reports, the official WhatsApp Business API, per-branch roles and a GSTIN per branch.
Already on GoFrugal? Our team imports your stock and labels it on Premium Pro and above, and on Enterprise your account manager plans the move branch by branch.

Side by side

	Opticdigit	GoFrugal
Built for	Optical retail only, from single shops to chains	Retail chains across trades, with an optical edition
Runs on	iPhone, iPad, Android, Windows and Mac apps and web; offline on every plan	Desktop (on-premise), cloud and mobile POS
Prescriptions	SPH, CYL, AXIS and PD on the bill, saved to history	Past prescription history; lens suggestions from the power reading
Job orders	Lens pre-orders and lab and fitter tracking from prescription to delivery on Premium and above	Tracks orders by prescription, job order, preparation and delivery
Customer reminders	Eye test due, contact lens reorder, birthday and anniversary by SMS	Not described for customers (its SMS and email alerts are for the owner)
Loyalty and offers	Loyalty tiers and points, cashback and 50+ offer types on Premium and above	Central loyalty and CRM, 70+ offer types
Multi-store	2, 4 or 6 shops by plan; any number on Enterprise, with stock transfer, a central warehouse and head-office view	Yes, multi-chain control
Hardware	Bluetooth printing on every plan; 2-in-1 bill and barcode printer included on Premium Pro and Pro Ultra	Not listed on its optical page
Setup and stock import	Professional setup on Premium; full stock import and labelling on Premium Pro and above	30-day free trial
Published price	₹2,500 to ₹34,999 a year across four plans	Not available (its pricing page was under maintenance on 7 Oct 2026)

How Opticdigit covers what GoFrugal offers

Central control: GoFrugal lists central loyalty and CRM across stores. Opticdigit has loyalty tiers and points and 50+ offer types on Premium and above, and Enterprise adds franchise management, a head-office view of every branch, stock transfer, a central warehouse, per-branch roles and a GSTIN per branch.
Job orders: GoFrugal tracks orders from prescription to delivery, and so does Opticdigit: lens pre-orders and lab and fitter tracking on Premium and above, with an order-ready alert to the customer.
Lens advice: GoFrugal suggests lenses from the power reading. Opticdigit has OpticSathi AI, which explains lens types, coatings and frame materials to the customer at the counter in simple words.
Trying it first: GoFrugal offers a free trial. Opticdigit gives a free 20-minute demo on your own stock, in English, Hindi or Marathi.

Where Opticdigit is stronger

Made only for optical retail, so there is no general ERP to configure: frames, lenses and eye power are built in.
Chains on Enterprise with stock transfer, a central warehouse, the official WhatsApp Business API, per-branch roles and a GSTIN per branch.
Customer-facing reminders and wishes under your shop's name.
Setup and training included from Premium, with stock import and the printer on Premium Pro and Pro Ultra.